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VBH Exhibition

FOR IMMEDIATE RELEASE

November11, 2002
NEW AND INNOVATIVE VENUE FOR CONTEMPORARY ART ON MADISON AVENUE IN NEW YORK

Mark Fletcher/Art Management in conjunction with VBH Gallery is proud to announce an innovative program of contemporary art to be exhibited at the VBH flagship store at 940 Madison Avenue in New York.


VBH Gallery is located at the intersection of Madison Avenue and East 74th Street in the former Chase Manhattan Bank building, which has been recently renovated in a design collaboration between the internationally recognized interior architect, Peter Marino, and Stephen Learner of New York. The project was conceived Bruce Hoeksema, as a showcase of his fine jewelry and leather goods in an environment that bridges the distinction between a public and domestic space and to a standard thus unrealized in a retail setting. Within this innovative retail context, Mark Fletcher/Art Management has been asked to initiate an ongoing program to exhibit the work of leading contemporary artists. The inaugural installation includes work by such esteemed artists as Andy Warhol, Jeff Koons, Alexander Calder, Lucien Freud, Joseph Albers, Peter Halley and Philip Taaffe.


This program significantly raises the standards the emerging trend of the marriage of contemporary art and culture within retail fashion setting and provides the public with a venue to view contemporary art within one of the city’s most innovative and well-designed spaces. Opening hours are Monday through Saturday, 11:00am through 7:00pm.


For further information please contact:
Mark Fletcher of Mark Fletcher/Art Management. Located at 565 Park Avenue in New York, NY 10021.
Tel. 212-980-2151 and Fax. 212-980-2152 and e.mail: mf@markfletcher.com